Let’s empower little girls! Let’s stop all of this Princess bullshit!
So a woman engineer comes up with the brainchild “GoldieBlox”.
I saw it in the store one day, after hearing so much about it. It could have just blended right into the regular fray of pink princess crap with its dull pink pastel box.
Maybe it’s a great toy, but I will never buy it. And here is why.
“In this award-winning debut story, Goldie builds a spinning machine to help her dog, Nacho, chase his tail. Soon all her friends want in on the action. Help Goldie build a belt drive machine to spin everybody!”
“In this much-anticipated sequel, Goldie’s friends Ruby and Katinka compete in a princess pageant with the hopes of riding in the town parade. When Katinka loses the crown, Goldie and Ruby team up to build her a parade float as well as other fun rolling, spinning, and whirling designs. “
It’s the same dumb-downed princess bullshit as the rest of the stuff they are shoving down the throats of our daughters.
And then came the ad. I love the fact that the girls are fighting back about all their crappy pink princess toys and build this awesome contraption to deal with it all. But it is set to the tune of one of the most misogynist songs to ever be recorded, “Girls” by the Beastie Boys. Yes they have changed the lyrics for the commercial, and we all know that the tune is catchy as hell… but do you remember the actual lyrics? “Girls! To do the dishes! Girls! To clean up my room! Girls! To do the laundry! Girls! And in the bathroom!”
I don’t understand why it is being marketed this way. And why it is pink and pastel and princessed out.
It’s as bad as Lego Friends! Lego Friends sets for girls include a beauty shop, a café, and a pet salon with fun stuff to do like “Makeover the LEGO® Friends at the Butterfly Beauty Shop with makeup, hair accessories and tons of realistic details for serious salon fun!”
Whatever happened to all the brightly coloured Lego that we used to just build everything with? Houses and planes and rockets?
Why is advertising to girls like this?
When they don’t need to and could still advertise like this?
I can say without a doubt, that GoldieBlox has just been added to my list of toys I will not waste money on.
I like the idea of engineering toys for kids, and even aimed at girls, but in my opinion this is a major fail.